While the original G-Shock concept was for the watch to be able to withstand any fall the wearer him- or herself would survive, its technology and durability have since evolved far beyond that.īasic G-Shock models are made in China, Thailand and Japan, while the higher-end and special models are fully Japanese-made. Brand lore tells of its now-celebrity creator Kikuo Ibe dropping watches out of windows during development of the first models.
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That includes the brand's own laboratory-like testing facilities, amusingly brutal trials on Japanese TV and a GP staffer once running one over with his car. G-Shocks will be subject to abuse like few other watches. How Tough Are G-Shocks, and How Are They Tested? What unites these seemingly disparate G-Shock communities is that all wrap their imaginations around these watches, and all demand unparalleled durability, functionality and style. Herein lies the dilemma of parsing the G-Shock collection: it appeals equally to a camouflage-clad soldier serving overseas as it does to the effete watchnerd in a New York City apartment or a 13-year-old anime junky in Tokyo’s suburbs. Two very different audiences, two very different watches. Also, the DW-6900-PT1 sold out almost immediately and is inevitably bound for nerd forums and e Bay, where it'll go for multiples of the original price. The second is the powder-blue, $180 limited-edition DW-6900-PT1 collaboration with Hodinkee and musician John Mayer: it appears playful but is, like all G-Shocks, tough as nails. The first is the $800 Mudmaster from the Master of G series, an enormous battle-ready analog/digital hybrid badass with almost as much capability as your smartphone. Let’s contemplate the following two G-Shocks, just to get a taste of the breadth available.
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